July 24, 2006

The Changing Financial Consumer

A Look At Consumer Shifts Between 2003 And 2006

by Bruce D. Temkin

with Eric M. Dolan, Peter Hult

Executive Summary (This is a document excerpt)

We examined changes in the attitudes and behaviors across five generations of consumers during the past three years. Over the years, some attitudes have shifted: Older consumers are less likely to shop around, price is increasingly more important than brand, consumers are more likely to take investment risks, and Validators are turning into Delegators. We also found a sharp rise in online financial activities — especially with younger generations of consumers.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.