Executive Summary (This is a document excerpt)

Are UK's direct banks setting the standards for developing compelling sales experiences on the Internet? Not according to our findings. Only Egg meets our minimum requirements for effective online sales. The other firms — Smile and First Direct — were no better at it than the high-street banks on average. The sites run into the biggest problems with guiding target users to content and function and impressing prospects with their products and brand. Banks across Europe can learn from Egg how to move prospects through online applications. To get customer experience right, direct firms should put in place site design discipline.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.