September 25, 2006

German Online Insurance Sales Forecast: 2006 To 2011

This is the second document in the "Forecasting European Online Non-Life Insurance" series.

by Benjamin Ensor

with Cliff Condon, Ricardo Arruda, Ashara Giordanelli

Executive Summary (This is a document excerpt)

Online non-life insurance sales in Germany have been held back by the market's dependence on tied agents. Insurance companies and their customers remain reluctant to break the agent relationship. But growing customer and executive confidence in the Internet means that online sales are slowly increasing. We expect the number of online non-life insurance buyers in Germany to grow from 2.2 million in 2005 to 3.7 million in 2011. Motor insurance will remain the most popular online insurance purchase.

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