Executive Summary (This is a document excerpt)

In our Forrester Wave™ evaluation of brand monitoring solutions, Biz360 finishes in the middle of the Strong Performer category. The vendor offers a strong, end-user-focused brand monitoring solution with good coverage of data sources. The company's Market360 product features a powerful and flexible user interface with broad reporting capabilities. Biz360's presence in analytic and consulting services is small but growing, making the solution a better fit for companies that seek a self-service tool.

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