Executive Summary (This is a document excerpt)

Brandimensions finishes as a Contender in our Forrester Wave™ evaluation of brand monitoring solutions. The vendor concentrates on brand monitoring specifically within online content and is focused deeply on three verticals: automotive, media, and pharmaceuticals. It has an extensive infrastructure that combines human and automated analyses for data collection and processing. The core product, brandintel, is a good fit for companies that want a high degree of human involvement in data collection and need industry-specific insights. Brandimensions does not include traditional media in its offering, but in its target verticals, it offers a good supplemental tool for consumer monitoring and measurement.

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