For Interactive Marketing Professionals (Length: 5 pages)

September 13, 2006

Cymfony Leads With A Complete Brand Monitoring Offering

The Forrester Wave™ Vendor Summary, Q3 2006

by Peter Kim

with Elana Anderson, Jennifer Joseph


Executive Summary (This is a document excerpt)

Cymfony finishes as a Leader in our Forrester Wave™ evaluation of brand monitoring solutions. Its Orchestra product offers the strongest overall functionality, a robust user interface, and the most extensive coverage of data sources in the brand monitoring market. Cymfony is a good fit for companies that want to use brand monitoring services at a strategic level, whether enterprisewide or for specific product or campaign initiatives.

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This document falls under the following categories. Click on a link below to find similar documents.

Technology: B2B Sales & Marketing, Brand Management, Brand Strategy, Brand Tactics, Digital Asset Management, Enterprise Content Management, Information & Knowledge Management, Market Research Tools & Best Practices, Marketing & Advertising, Marketing Automation
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Brand Monitoring, Q3 2006


View vendor summaries for other vendors in this Forrester Wave: Biz360, Brandimensions, Cymfony, Factiva, MotiveQuest, Nielsen BuzzMetrics, and Umbria



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