Executive Summary (This is a document excerpt)

Factiva is on the edge of the Strong Performer category of our Forrester Wave™ evaluation of brand monitoring solutions. The vendor's Reputation Intelligence solution is a brand monitoring product with solid core functionality and above-average global coverage. However, Factiva's limited coverage of data sources, particularly consumer generated media, makes it a poor choice for firms seeking a comprehensive brand monitoring solution. Companies should consider this product when looking to either upgrade a traditional PR clipping service or augment an existing portfolio of Factiva products.

Buy Risk-Free

Download and print PDF immediately. Price: US $795

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.