Executive Summary (This is a document excerpt)

Nielsen BuzzMetrics finishes as a Leader in our Forrester Wave™ evaluation of brand monitoring solutions. Overall, we found that the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor. Nielsen BuzzMetrics offers technology with extensive functionality and consults to managers and C-level executives alike. Clients include many of the largest global advertisers across multiple verticals. However, the vendor's strategy to date has excluded regular coverage of mainstream media channels, leaving one significant element of its offering incomplete.

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