For Information & Knowledge Management Professionals (Length: 10 pages)

September 7, 2006

How To Drive Document Management Adoption

Interviews With Enterprises Highlight A Need To Focus On Business Context

by Kyle McNabb

with Connie Moore, Eric Kim


Executive Summary (This is a document excerpt)

Enterprises have no trouble identifying needs for document management (DM) — a key component of enterprise content management (ECM). Virtually every department, line of business, and employee complains about how difficult it is to manage, find, and retain documents. With such pervasive needs, why do so many enterprises struggle with DM initiatives? Mainly, they focus too much on the expressed pains — managing, finding, and retaining documents — and too little on the business context. When Forrester interviewed 14 enterprises about document management adoption, we found it critical to ask: Who are the end users? What do they do on a daily basis? How do documents fit into their daily tasks? What tools do they currently use? Understanding context helps project teams approach DM as a technology to build solutions upon, rather than as a solution unto itself. And fitting DM technology into what matters most to end users — business value — drives up adoption.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemDocument Management: Obvious Problem, Less Apparent Solution

itemA Pervasive Problem: Finding, Managing, And Retaining Content Across The Enterprise

itemMany Enterprisewide Initiatives Suffer From Adoption Woes

itemFocus On End-User And Business Context To Drive Widespread Adoption

itemAll DM Needs Are Not The Same: Answer Key Questions For Each User Constituency

recommendations

itemErr On Overinvesting In Understanding The Business Context For Documents

Forrester synthesized lessons learned from discussions with user companies that had broad document management deployment and from interviews with ECM Suite vendor customer references.

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itemThe Forrester Wave™: Enterprise Content Management Suites, Q3 2005"

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Analyst: Kyle McNabb
Technology: B2B Sales & Marketing, Document Management, Enterprise Content Management, Information & Knowledge Management, IT Adoption, IT Management, IT Organization, IT Spending & Budgeting, Strategy Execution & Measurement
Geography: Asia Pacific, Europe, North America

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Rating: 10 out of 10
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