For eBusiness & Channel Strategy Professionals (Length: 15 pages)

October 12, 2006

US eCommerce: Five-Year Forecast And Data Overview

North American Consumer Technology Adoption Study

by Sucharita Mulpuru

with Bruce D. Temkin, Chloe Stromberg, Jared Steinberg, Peter Hult

Executive Summary (This is a document excerpt)

Nontravel online retail revenues will top the quarter-trillion-dollar mark by 2011. The driver of this growth? A segment of the most active Web shopping households that is roughly 8 million strong. This group of consumers is extremely comfortable with technology and values convenience above all else in the online retail experience. As retailers begin to wade through their copious data warehouses and understand the who, what, when, where, why, and how of this segment, they will benefit from targeting these customers.

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