(Length: 20 pages)

September 20, 2006

Global Extended Internet Forecast: 2006 To 2012

Vendors Must Focus On Business Processes To Win RFID And Sensor Deals

This is the second document in the "Future Of The Extended Internet, RFID, And Sensor Networks" series.

by Christine Spivey Overby, Ellen Daley, Andrew Bartels

with Jennifer Joseph


Executive Summary (This is a document excerpt)

Cross-industry investments in Extended Internet technologies — such as RFID and sensor networks — drive what will be an $11.6 billion global market by 2012. Vendors looking to capture a piece of this market must abandon generalist sensor and RFID messaging in favor of process-specific solutions. How? By whittling down the number of processes on which each focuses, ratcheting up sales and marketing in these chosen areas, and creating partner ecosystems that support bundled Extended Internet solutions.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemBusiness Processes Define Extended Internet Opportunities

itemFour Business Process Categories Drive Demand Through 2012

itemThe Global Extended Internet Market Will Reach $11.6 Billion In 2012

recommendations

itemHow To Win Extended Internet Deals

WHAT IT MEANS

itemShifting Adoption Patterns Will Spur New Vendor Solutions

itemSupplemental Material

Forrester teamed with Evalueserve to interview more than 40 vendor and user companies, including AT&T, Deloitte, Ember, IBM, Intermec, Johnson Controls, Microsoft, Savi Technology, Symbol, and Texas Instruments.

Related Research Documents

itemThe Extended Internet Voyage

September 19, 2006, Trends

itemTopic Overview: The Extended Internet

April 4, 2006, Topic Overview

itemThe Seeds Of The Next Big Thing

June 24, 2005, Trends

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Andrew Bartels, Christine Spivey Overby, Ellen Daley
Technology: B2B Sales & Marketing, IT Adoption, IT Spending & Budgeting, Packaged Applications, Product & Solutions Strategies, Supply Chain Management
Industry: High-Tech, Retail, RFID, Tech Sector Economics
Special Feature: Forecasts
Geography: Asia Pacific, Europe, North America

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Special Features

2 Forecasts

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