October 2, 2006
The Role Of The Web In Hospital Marketing
This is the third document in the "Hospital Web Marketing" series.
with Eric G. Brown, Adele Sage, Francesca Bartolomey
Executive Summary (This is a document excerpt)
Hospital marketers are waking up to the new requirements put on them by the emergence of consumer-directed health plans, the growth of health consumerism, the chronic shortage of nurses, and escalating competition among providers. These execs are moving beyond printed brochures and highway billboards and investing more heavily in their Web sites. But organizational and practical problems loom — from securing precious budget dollars to prioritizing an endless wish list of features. Forrester spoke with marketing executives at 13 US hospitals to learn about their pain points and plans for the future.
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Forrester interviewed 13 user companies: Dartmouth-Hitchcock Medical Center, Emory Healthcare, Froedtert & the Medical College of Wisconsin, Geisinger Health System, Massachusetts General Hospital, MCG Health System, Miami Children's Hospital, OU Medical Center, St. Anthony's Medical Center, Saint Francis Care, St. John Health, St. Luke's Episcopal Health System, and The University of Mississippi Medical Center. Related Research Documents
July 12, 2006, Quick Take
June 19, 2006, Trends |
Powerful Trends Are Raising The Stakes For Hospital Marketing Execs
Hospital Marketers Face A Familiar Litany Of Challenges Find Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Monday, August 10, 2009
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