September 12, 2006

Gen Xers Transform TV Viewing

This is the seventh document in the "Benchmark 2006 Data Overview" series.

by Josh Bernoff

with Sally M. Cohen, Tenley McHarg

Executive Summary (This is a document excerpt)

Digital cable and satellite are neck and neck for overall subscribers: Digital cable wins with Gen Yers, satellite appeals to Gen Xers, and Seniors are more likely to have analog cable. Gen Xers' income level and technology desire make them the most likely to have video on demand (VOD), HDTV, and DVRs — they're at the forefront of a revolution in TV viewing that will continue with subsequent generations.

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