September 8, 2006

Marketers: Keep A Keen Eye On Gen Yers

An Excerpt From "The State Of Consumers And Technology: Benchmark 2006"

This is the fourth document in the "Benchmark 2006 Data Overview" series.

by Charlene Li

with Shar VanBoskirk, Chloe Stromberg, Tenley McHarg

Executive Summary (This is a document excerpt)

Gen Yers — 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things — stand apart from older generations because of their hands-on approach to the Web. Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.

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