(Length: 5 pages)
September 8, 2006
Marketers: Keep A Keen Eye On Gen Yers
An Excerpt From "The State Of Consumers And Technology: Benchmark 2006"
This is the fourth document in the "Benchmark 2006 Data Overview" series.
by Charlene Li
with Shar VanBoskirk, Chloe Stromberg, Tenley McHarg
Executive Summary (This is a document excerpt)
Gen Yers — 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things — stand apart from older generations because of their hands-on approach to the Web. Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.
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Archived Teleconference:
Supporting And Embracing Customers With Social Technologies
Original air date: Thursday, June 05, 2008
Original air date: Thursday, June 05, 2008
Also in this series:
- The State Of Consumers And Technology: Benchmark 2006
- eGovernment Adoption Levels: 2006
- Five-Year US Forecast Of 14 Consumer Technologies
- Gen Yers' Big Media Appetites Focus On The Web
- Gen Xers Transform TV Viewing
- The Mainstreaming Of The Web Traveler
- Online Health Research Goes Mainstream
- New Broadband Users Are Mainstream
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