Executive Summary (This is a document excerpt)

While rich Internet technologies — such as Flash and Ajax — can be used to build traditional rich Internet applications (RIAs), their strengths are not limited to the realm of enabling multistep, end-to-end user processes online. In fact, some of the most powerful implementations of rich Internet technologies are not applications at all. Small Flash and Ajax components embedded in otherwise static Web sites can significantly affect user experience when they close contextual gaps, provide for content and image manipulation, and give users more control over the online experience.

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