Executive Summary (This is a document excerpt)

IT relationship management (IT RM) provides the most important single interface between IT and its internal business customers. But while IT RM is now a common IT capability, it remains too focused on today's development projects to support the emerging adaptive, global, and multifunction/multifirm business models. To address this change, IT will transform IT RM into IT demand management (IT DM), a standalone group reporting directly to the CIO and with a seat on the business units it represents. IT DM will synchronize the balancing of business' demand with IT's delivery through six PMO processes: portfolio, pricing, performance, program, project, and positioning management. IT DM will work with both business and its IT peers through an ongoing and iterative process that aggregates demand for IT services, represents the resources requested — and their costs — to the business, and helps optimize the deployment of IT resources over time.

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