(Length: 14 pages)
October 2, 2006
Blog Design Is Broken
Poor Usability Undermines Potential Blog Value
by Kerry Bodine
with Ron Rogowski, Ross Popoff-Walker, Steven Geller
Executive Summary (This is a document excerpt)
As blogs become a staple of online culture, more and more companies are using them to humanize their organizations and build personal relationships with their customers. But most corporate blogs are fraught with usability problems — like confusing terminology and poor navigation — that hinder mainstream user adoption and regular readership. In order to tap the power of blogs, firms must understand their target users and the design shortcomings that currently make corporate blogs difficult to use.
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recommendations
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Forrester interviewed two vendor companies: Six Apart and iUpload. Forrester interviewed two bloggers: Steve Rubel of "Micro Persuasion" and Robert Scoble of "Scobleizer." Related Research DocumentsNovember 5, 2004, Best Practices
June 27, 2006, Tech Choices
August 10, 2006, Best Practices |
Firms Are Blogging, But Not Drawing Regular Readers
Usability Flaws Keep Blog Visitors From Becoming Regular ReadersFind Documents In Related Categories |
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