(Length: 5 pages)

September 6, 2006

Usability Moves Offshore

Best Practices For US Firms Working With Usability Teams In India

by Vidya L. Drego

with Kerry Bodine, Steven Geller


Executive Summary (This is a document excerpt)

Companies looking to save on the cost of user experience projects should consider offshoring usability evaluations to India, where a growing pool of talented usability practitioners are already working with many US firms and US-based usability consultancies. Evaluation methods like expert reviews, surveys, and Web analytics, which rely more on expert knowledge and analysis, and less on face-to-face communication, are perfect for offshore work. To minimize risks during first-time offshore engagements, firms should partner experienced Indian professionals with US-based practitioners and agree on clear processes and deliverables before digging into work.

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Analyst: Vidya L. Drego
Technology: Customer Experience, Design & Usability Processes, IT Services, Systems Integration, Web Site Design
Geography: North America

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