(Length: 5 pages)

September 26, 2006

Online Health Research Goes Mainstream

An Excerpt From "The State Of Consumers And Technology: Benchmark 2006"

This is the eighth document in the "Benchmark 2006 Data Overview" series.

by Lynne "Sam" Bishop

with Ellen Daley, Will McEnroe, Tenley McHarg

Executive Summary (This is a document excerpt)

Turning to the Net for health information has become an increasingly common online activity for US consumers in the past few years — and Forrester's latest benchmark study of more than 60,000 households shows all generations performing their share of online health research. But while online consumers commonly gravitate to the Net to learn about medical conditions and specific medications or to visit general health Web sites, there are clearly winners and losers in online health. Online research into provider cost and quality still remain leading edge activities, and some health Web sites attract increasing consumer traffic while others either stagnate or see fewer visitors.

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