September 26, 2006

New Broadband Users Are Mainstream

An Excerpt From "The State Of Consumers And Technology: Benchmark 2006"

This is the ninth document in the "Benchmark 2006 Data Overview" series.

by Maribel D. Lopez

with Ellen Daley, Remy Fiorentino, Tenley McHarg

Executive Summary (This is a document excerpt)

Broadband adoption grew from 29% at the end of 2004 to 41% by the end of 2005 as consumers dumped dial-up in droves. The number of offline users fell only slightly from 33% in 2004 to 29% in 2005. Cable continued to cede market share to DSL, which grew to 46% of the households that we surveyed. The big news: New broadband subscribers from 2005 are mainstream — they represent a much broader cross section of income, tech optimism, and education than households that got broadband before 2005.

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