May 1, 2007

HDTV Finally Hits Europe

Consumer Interest Surges — Adoption Gradually Follows

by Paul Jackson

with Michelle de Lussanet, Lizet Menke

Executive Summary (This is a document excerpt)

For a variety of geographic and technical reasons, it has taken some time for HDTVs to get into European consumers' homes, but the market is finally taking off. The early adopters are well-informed, affluent, and driven by the need for a new TV and the flat format rather than content. As always with new technology — especially very expensive technology — price and perceived need are holding back further adoption.

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