October 5, 2006

Blu-ray Disc Will Still Beat HD-DVD

Market Researchers Should Track Five "Blue Laser Market Indicators"

by Ted Schadler

with Josh Bernoff, Heidi Lo

Executive Summary (This is a document excerpt)

We haven't changed our mind since October 2005, when we predicted that Blu-ray would win a pyrrhic victory over HD-DVD for the next generation of DVDs. To track the market's development, market researchers should begin charting five "blue laser market indicators" based on data, including blockbuster titles in each format, DVD-playing game console sales and attach rates to HDTVs, PCs with blue laser drives, blue laser players available at retail and sold, and positive mentions in the press.

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