Executive Summary (This is a document excerpt)

While analyst relations (AR) professionals may feel as if every analyst is a unique challenge, Forrester provides a model with which analyst relations professionals can classify analysts into three archetypes — the advocate, the product strategist, and the evangelist — to better understand their motivations and typical AR program requests. Forrester believes that win-win strategies focused on archetypes and personal preferences will result in a more targeted and effective AR strategy.

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