November 16, 2006

Italian Online Insurance Sales Forecast: 2006 To 2011

This is the third document in the "Forecasting European Online Non-Life Insurance" series.

by Benjamin Ensor, Ricardo Arruda

with Michelle de Lussanet, Ashara Giordanelli

Executive Summary (This is a document excerpt)

Despite relatively low Internet adoption, Italy has a thriving group of direct insurance companies that generate an increasing proportion of non-life insurance sales from the Internet. But beyond this elite, the market's dependence on tied agents and the reluctance of other Italians to transact online has held back sales. Even so, rising Internet experience, high broadband penetration, steady growth in online shopping, and continued investment by the direct writers will drive the number of online non-life insurance buyers in Italy from 850,000 in 2005 to 1.8 million in 2011. Most of them will buy motor insurance, with few online sales of other policy types.

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