November 14, 2006
Debunking Five Myths About Emerging Markets
Naive Western Firms Must Learn To Deal With The Challenges Of Globalization
This is the second document in the "Balancing Risks And Rewards In A Global Tech Economy" series.
by Navi Radjou
with Ellen Daley, Heidi Lo
Executive Summary (This is a document excerpt)
Western CEOs view emerging markets like Brazil, Russia, India, and China (BRIC) as Alice dreamed of Wonderland: a place of unlimited opportunities where profits keep going up while costs keep going down. Alas, as Alice did, CEOs must wake up and get realistic about BRIC nations' short-term potential and proactively deal with the noneconomic challenges of expanding and operating globally. To empower corporate strategists who advise CEOs at incumbent and aspiring multinational corporations (MNCs), this document debunks popular misconceptions about emerging markets and their glorified impact on Western firms' business performance by using evidence from successful companies that are embracing a pragmatic approach for expanding their global operations.
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For this report, Forrester used the 2005 Foreign direct investment (FDI) data collected by IBM-Plant Location International (IBM-PLI). In addition to interviewing IBM-PLI's leaders, we spoke to Jeff Lande, SVP, software and IT services, Information Technology Association of America (ITAA); Walter Shill, managing partner of Accenture's strategy practice; and Kal Patel, SVP of strategy, Best Buy. Related Research Documents
June 14, 2006, Trends
November 1, 2005, Trends
July 20, 2005, Trends |
Globalizing Firms Seek Long-Term Gains, Ignore Short-Term Reality
Myth No. 1: Billions Of BRIC Consumers Are Lusting For Western GoodsFind Documents In Related CategoriesThis document falls under the following categories. Click on a link below to find similar documents.
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Original air date: Friday, September 05, 2008
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