For eBusiness & Channel Strategy Professionals (Length: 16 pages)
This is a Consumer Technographics document

May 9, 2007

2007 Canadian Bank Secure Web Site Rankings

Forrester's Competitive Site Assessment Ranks Seven Canadian Banks

This is the fourth document in the "Evaluating Canadian Bank Web Sites" series.

by Brad Strothkamp

with Carrie Johnson, Brian Tesch, Brendan McGowan


Executive Summary (This is a document excerpt)

Forrester evaluated the seven largest Canadian banks (Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust) using its Competitive Site Assessment (CSA) methodology. RBC Royal Bank took this year's top spot, scoring 65 out of a possible 100. Canadian secure sites have the basics covered but are limited in next-generation functions like advanced bill payment and transfer functions, eStatements, and alerts.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemForrester's Competitive Site Assessment For Secure Sites

itemRanking The Sites: Royal Bank Takes The Top Spot

itemBest Practices Of Canadian Bank Secure Sites

itemNavigation: Making Common Tasks Easy To Find And Use

itemPresentation: Making Complex Functions Look Easy

itemTransact Functionality And Content: Managing Accounts Online

itemService Functionality And Content: Helping Users Help Themselves

recommendations

itemHow To Build A Next-Generation Secure Site

Forrester reviewed the secure online banking sites for seven of the largest Canadian banks: Bank of Montreal, CIBC, Desjardins, National Bank of Canada, RBC Royal Bank, Scotiabank, and TD Canada Trust.

Related Research Documents

itemCanadians Move To eStatements — But Still Cling To Paper

October 24, 2006, Trends

itemWhy Half Of Europe's Net Users Don't Bank Online

May 12, 2006, Trends

itemCanadian Bank Secure Web Site Rankings

March 17, 2006, Best Practices

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Analyst: Brad Strothkamp
Technology: Channel Design Strategies, Customer Experience, Design & Usability Processes, eBusiness/eCommerce, Web Site Design
Industry: Consumer Financial Services, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Online Financial Products & Services, Retail Banking
Geography: North America