(Length: 12 pages)
This is a Client Choice document This is a Consumer Technographics document

September 18, 2007

Raining On The Mobile Banking Parade

Widespread Consumer Adoption Will Prove Elusive

This is the first document in the "Mobile Financial Services" series.

by Catherine Graeber

with Carrie Johnson, Brendan McGowan


Executive Summary (This is a document excerpt)

Psst — have you heard? Mobile banking is the next killer application. While early pioneers with first-generation mobile platforms got burned back in 2000 with low consumer adoption and not-ready-for-prime-time technology, this time is going to be different! Well, at least that's what the marketplace hype would have you believe: Mobile platform vendors and carriers want you to think that the time for mobile banking is now. Forrester hasn't seen buzz like this since aggregation vendors caused a panic among financial firms back in 1999. But here we are again. Same hype, different topic. We hate to rain on this parade, but here's the reality: Today's consumers still aren't very interested in mobile banking. Before putting a mobile offering at the head of the development queue, eBusiness banking execs should sit patiently on the sidelines and wait to see if the early leaders succeed in growing adoption and delivering a solid ROI.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemA Walk Down Memory Lane: Mobile Banking Circa 2000

itemSince Then, Mobile Device Ownership Has Skyrocketed

itemHowever, Interest In Mobile Banking Remains Anemic

recommendations

itemMobile Banking Adoption Will Not Live Up To The Hype

We analyzed Forrester's Consumer Technographics® data in the creation of this report. This document details the resulting data, focusing on consumer mobile device ownership and interest in using mobile devices for financial services.

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Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Business-To-Consumer eCommerce, Consumer Financial Services, Consumer Portals & Search, eBusiness/eCommerce Adoption, Financial Services, Online Financial Products & Services, Retail Banking, The Mobile Channel
Geography: North America