Executive Summary (This is a document excerpt)

AT&T has set the bar on how to create an influential market intelligence organization. AT&T's Helen McGrath, VP of market and competitive assessment for business, uses a sales-focused portal to align and deliver her team's work with the company's go-to-market strategy. The portal, which exposes topic-based alerts, competitive counterpoints, and forward-looking market analyses, is a highly used site that also helps the combined sales and marketing teams from classic SBC Communications and legacy AT&T get up to speed faster on products, competitive selling points, and industry news. Other market intelligence professionals can learn from AT&T's successful approach.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.