(Length: 12 pages)

January 17, 2007

The Checkout Tools That Boost eBusiness

Why Paypal, Bill Me Later, And Google Checkout Work

by Sucharita Mulpuru

with Catherine Graeber, Peter Hult

Executive Summary (This is a document excerpt)

As online businesses struggle to find ways to maintain double-digit growth year after year, a slew of options that aim to boost checkout conversion have emerged as promising tools in the quest to grow sales. PayPal, Bill Me Later, and Google Checkout, as well as a few other upstarts, are solutions with the potential to address eCommerce dilemmas of stagnant conversion and shopping cart abandonment rates.

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