January 17, 2007
The Checkout Tools That Boost eBusiness
Why Paypal, Bill Me Later, And Google Checkout Work
with Catherine Graeber, Peter Hult
Executive Summary (This is a document excerpt)
As online businesses struggle to find ways to maintain double-digit growth year after year, a slew of options that aim to boost checkout conversion have emerged as promising tools in the quest to grow sales. PayPal, Bill Me Later, and Google Checkout, as well as a few other upstarts, are solutions with the potential to address eCommerce dilemmas of stagnant conversion and shopping cart abandonment rates.
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recommendations
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Forrester interviewed 10 vendor and user companies, including: CyberSource, Google, I4 Commerce, PaidByCash, PayPal, Peppercoin, and SECURE-eBill. Related Research Documents
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Original air date: Friday, February 13, 2009
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