January 5, 2007

Five Ways Social Computing Can Boost eBusiness

by Sucharita Mulpuru

with Carrie Johnson, Peter Hult

Executive Summary (This is a document excerpt)

Social Computing strikes fear into the hearts of many eCommerce executives. Why? Social Computing means that companies cannot control their messages. Despite this fact, there are numerous ways that Social Computing tools like customer reviews, tags, wikis, and blogs can help eBusiness — both in the online and offline worlds. These tools can help eBusiness executives in: product development efforts, market research, competitive intelligence gathering, search engine optimization, and revenue generation.

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