February 7, 2007

Trends 2007: Multichannel Retail

by Tamara Mendelsohn

with Brian Tesch, Carrie Johnson

Executive Summary (This is a document excerpt)

As cross-channel shopping becomes mainstream, retailers face increasing pressure to meet consumers' expectations of a seamless multichannel experience. In 2007, retailers will keep a close eye on consumer acceptance of emerging channels and technologies, embracing tools like rich Internet applications, click-to-callback, online video, and other Web 2.0 technologies that enable better cross-channel experiences.

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