(Length: 29 pages)

Executive Summary (This is a document excerpt)

Increasingly, manufacturers and retailers must compete in a dynamic collaborative environment in which today's collaborator is tomorrow's competitor. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology and RIS News for the second annual report on the state of manufacturer and retailer collaboration. The resulting data and analyses — based on a survey of 80 manufacturers and 89 retailers — cover key topics and trends, including demand planning and forecasting, collaborative product development, trade promotion management, marketing collaboration, supply chain execution, and foundational technologies like RFID and global data synchronization.