(Length: 29 pages)

December 19, 2006

The State Of Manufacturer And Retailer Collaboration 2006

A Shared Strategy Study Conducted With Consumer Goods Technology And RIS News

by Nikki Baird

with Sharyn C. Leaver, Lisa Bradner, Christine Spivey Overby, Chloe Stromberg, Elisse Gaynor

Executive Summary (This is a document excerpt)

Increasingly, manufacturers and retailers must compete in a dynamic collaborative environment in which today's collaborator is tomorrow's competitor. To benchmark the state of industry collaboration, Forrester partnered with Consumer Goods Technology and RIS News for the second annual report on the state of manufacturer and retailer collaboration. The resulting data and analyses — based on a survey of 80 manufacturers and 89 retailers — cover key topics and trends, including demand planning and forecasting, collaborative product development, trade promotion management, marketing collaboration, supply chain execution, and foundational technologies like RFID and global data synchronization.

TABLE OF CONTENTS

NOTES & RESOURCES

itemThe State Of Manufacturer And Retailer Collaboration 2006

itemCollaboration Trends Across The Supply Chain

recommendations

itemCollaboration Deserves Its Own Strategic Plan

itemSupplemental Material

Forrester partnered with Consumer Goods Technology and RIS News for the second annual survey of consumer products (CP) manufacturers and retailers. For the 2006 survey, we surveyed 80 CP manufacturers and 89 retailers on collaboration activities and technology investments.

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Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.
Technology: Brand Management, Brand Strategy, Brand Tactics, Enterprise Collaboration, Information & Knowledge Management, Marketing & Advertising, Packaged Applications, Partner & Affiliate Marketing, Product Life-Cycle Management, Supply Chain Management
Industry: Business-To-Business eCommerce, Consumer Packaged Goods, Consumer Retail & CPG, eBusiness/eCommerce, Logistics, Manufacturer-Retailer Collaboration, Manufacturing, Retail, Retail Technologies, RFID, Transportation & Logistics, Transportation & Logistics Management
Geography: Asia Pacific, Europe, North America

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