Executive Summary (This is a document excerpt)

360i's current offering is a capable solution for enterprise marketers prioritizing paid search. Of particular note are the vendor's campaign planning approach, which includes predictive modeling, and its bid management solution, which supports rules-based or portfolio optimization. Unfortunately, 360i's SEO capabilities are less automated than those of competitors. Based on requests from some clients to provide services outside of search, 360i manages display media campaigns for some clients and plans to become a "next-generation agency." However, the vendor offered limited specifics around how it planned to accomplish this goal.

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