Length: 6 pages  
Shar VanBoskirk November 21, 2006
iCrossing Leads For Search Engine Optimization
The Forrester Wave™ Vendor Summary, Q4 2006
by Shar VanBoskirk
with Charlene Li, Tenley McHarg

This is a document excerptEXECUTIVE SUMMARY

The largest and one of the oldest vendors in our review, iCrossing's current offering is quite strong — particularly its search engine optimization (SEO), customer analysis, and market research capabilities. However, iCrossing's executive vision lacks the focus needed to boost the vendor into the Leader category. We recommend iCrossing's tools and expertise to dynamic sites seeking SEO help or marketers who need a strategic agency to uncover competitive search marketing advantages through customer analysis. Prospects should be prepared for some volatility as the vendor endeavors to build the staff and structure needed to support its expansive interactive agency ambitions.

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Analyst: Shar VanBoskirk
Technology: Interactive Marketing, Marketing & Advertising, Marketing Organization & Culture, Marketing Service Providers
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Search Marketing Agencies, Q4 2006


View vendor summaries for other vendors in this Forrester Wave: 360i, iCrossing, IMPAQT, iProspect, Outrider, and Reprise Media





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