Executive Summary (This is a document excerpt)

The smallest vendor in our study, IMPAQT counters competitors' larger full-service approach with one dedicated to search and holistic customer service. Although IMPAQT falls in the middle of the vendors we reviewed, its predictive click fraud monitoring and ability to manage enterprise bids through technology and market mix models fit large companies trying to optimize performance across competing brands and thousands of keywords. Additionally, its training products, consulting services, and roll-up-your-sleeves work ethic make IMPAQT a good choice for marketers seeking a hands-on partner or those who need a trusted source to educate in-house staff.

Buy Risk-Free

Download and print PDF immediately. Price: US $795

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.