Executive Summary (This is a document excerpt)

iProspect's strong corporate strategy and blended approach to paid search and SEO secures its position as the sole Leader in our Forrester Wave of search marketing agencies. iSEBA and iSERAS — the vendor's paid search and SEO management tools, respectively — automate the process for campaign planning, optimizing bids, and SEO, freeing account staff to focus on client strategies. Despite a few black marks for mis-set expectations in the vendor's sales process, the vendor is a good bet for any marketer and particularly suited for large firms with complex sites and highly competitive keywords.

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