Executive Summary (This is a document excerpt)

Outrider finishes as the only Contender in Forrester's Wave of search marketing agencies. Its services approach — which leverages third-party technologies — provides customized solutions for clients seeking a non-technology-driven agency. The vendor has a large account management team, a global presence, and access to extended services through its sister WPP agencies. But its planning, click fraud monitoring, enterprise bid management, and reporting are less automated and less dynamic than those of competitors, making it a better fit for firms without popular keywords — like search newcomers with few terms or marketers with limited competition in the search marketing space.

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