Executive Summary (This is a document excerpt)

Reprise Media is search marketing's biggest breakout star. Its paid search bests others due to its strong testing and quality assurance (QA) capabilities, and its ability to deliver distinguished paid search ads. Although the vendor finishes last for search engine optimization (SEO), the open architecture of its PROSuite search management platform makes Reprise Media a valid solution for marketers seeking to integrate their paid search programs with other marketing efforts, including SEO managed by another vendor. Quiet in the market to date, Reprise Media is innovative, profitable, and strategically focused, making it the biggest competitive threat and the best-kept secret in our study.

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