Executive Summary (This is a document excerpt)

CA has reinvented itself, aggressively renovating its portfolio through acquisitions and a customer-oriented attitude. Its customers have seen this change and have responded positively. CA needs to continue to spread this confidence outside of its client base and grow its business organically in new markets. In particular, the telecom and IT service provider markets are strong opportunities for CA, but also long-term critical success factors for CA's success in their traditional bastion of large enterprises, because of the increasingly important role of service providers for enterprise customers. CA must continue to communicate recent changes with strong corporate branding and marketing efforts in order to assist its sales force in building up client relationships in new accounts and markets.

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