Executive Summary (This is a document excerpt)

Your Web site is your public face to customers and business partners. It is all too easy to reveal private information, and once it's released, you can't take it back. Reduce your risk of mistakenly revealing private information by examining your Web site and your online presence with an eye toward privacy. Consider the entire customer transaction rather than just the static content. Post a privacy policy to notify your site's visitors of your policies and practices. Educate customers and employees about phishing and identity theft techniques to help them protect themselves. The desire to release information and make it accessible on a Web site can lead you into poor privacy practices.

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