For Interactive Marketing Professionals (Length: 6 pages)
This is a Consumer Technographics document

March 2, 2007

Email Marketing Comes Of Age

by Shar VanBoskirk

with Julie M. Katz


Executive Summary (This is a document excerpt)

Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend more online, buy impulsively, pay for convenience, and tell others about ads and emails they value. Marketers should turn more of their customers into email lovers by tuning email programs to their particular behaviors.

Buy Risk-Free

Download and print PDF immediately. Price: US $499

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Shar VanBoskirk
Technology: Interactive Marketing, Marketing & Advertising
Geography: North America

Archived Teleconference:
The US Interactive Marketing Forecast 2009 To 2014
Original air date: Thursday, September 03, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner