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Length: 6 pages
For Interactive Marketing Professionals
March 2, 2007Email Marketing Comes Of Age by Shar VanBoskirk This is a document excerptEXECUTIVE SUMMARY
Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend more online, buy impulsively, pay for convenience, and tell others about ads and emails they value. Marketers should turn more of their customers into email lovers by tuning email programs to their particular behaviors.
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Original air date: Friday, January 04, 2008
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