For Interactive Marketing Professionals (Length: 14 pages)

Executive Summary (This is a document excerpt)

Podcasting has seen mild adoption growth in the past year, but it still hasn't experienced the popularity explosion blogs have seen. However, this doesn't mean that marketers shouldn't offer podcasts to their customers. Additionally, using podcasts for internal purposes is a great way to test the waters before you start creating content for customers. Before getting involved, it's important to understand how the podcasting world works, determine if it's right for your audience, and choose the right type of podcast to create. Once you have a clear understanding of these issues, you can focus on the proper techniques for developing a successful podcast.