Executive Summary (This is a document excerpt)

New to the customer hub market, Purisma brings a solutions-focused approach to customer hubs. Purisma Data Hub delivers strong B2B, internationalization, and data stewardship capabilities. However, lack of key B2C features, data cleansing improvements, and support for just the Oracle database are among several areas that prevent Purisma from becoming a leader. Purisma debuts as a Strong Performer in this year's Forrester Wave for customer hubs. The product is best-suited for global B2B shops seeking quick impact in a cross-reference-registry-style hub.

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