(Length: 4 pages)
This is a Consumer Technographics document

January 8, 2007

Trends 2007: Travel eCommerce

Upselling Will Drive Technology Initiatives In eCommerce And Customer Service

by Henry H. Harteveldt

with Carrie Johnson, Sarah Rotman Epps, Brian Tesch


Executive Summary (This is a document excerpt)

In 2007, nearly 40 million US households will book travel online, spending $86 billion on airline tickets, lodging, cars, intercity rail, cruises, and packages. With the basics of online selling under their belts, eBusiness executives at travel companies will refine their selling strategies to approach merchandising from a retailer's perspective. Healthy financial performance will allow many travel companies to invest in back-end systems that drive online merchandising, improving the customer experience, and increasing sales through up- and cross-selling. Upselling will be a major goal of product strategy, Web site redesigns, kiosk launches, and mobile marketing, and will be used to justify implementing online customer service applications like click-to-chat and click-to-callback.

Buy Risk-Free

Download and print PDF immediately. Price: US $749

Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.

Already a Forrester Client?
Log in to read this document.

Add to cart

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Henry H. Harteveldt
Technology: eBusiness/eCommerce
Industry: Consumer Travel, eBusiness/eCommerce Adoption, eBusiness/eCommerce Forecasts, Travel, Travel Marketing, Travel Technologies
Geography: North America

Archived Teleconference:
Selling Travel Online In A Recession
Original air date: Tuesday, February 10, 2009
corner border corner
Ratings and Comments
NOT YET RATED
corner border corner