For eBusiness & Channel Strategy Professionals (Length: 16 pages)
This is a Consumer Technographics document

February 1, 2007 (updated April 11, 2007)

US Online Trading Forecast: 2006 To 2011

This is the second document in the "North American Online Financial Services Forecasts" series.

by Bill Doyle

with Eric M. Dolan, Carrie Johnson, Brian Tesch

Executive Summary (This is a document excerpt)

By 2011, Forrester expects 12 million US households to be trading online — a 48% increase over today. The bull market is driving current gains. But other factors will also fuel the growth of online investing, including the rising number of online households in the US and the greater accessibility of online trading.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemOnline Trading Activity Rises With The Market

itemThe Pool Of Potential Online Traders Grows

itemInternet Adoption Continues To Rise

itemThe Number Of US Investors Will Continue To Grow

itemInvestment Firms Are Making The Process Easier

itemOur Forecast Of Online Trading Through 2011

itemWhat If The Market Falls Between Now And 2011?

WHAT IT MEANS

itemOnline Channel Managers Have New Battles To Fight

itemSupplemental Material

Forrester studied brokerage industry developments and used North American Consumer Technology Adoption Survey (NACTAS) data to uncover trends in online trading behavior. Using these findings as a foundation, Forrester forecasted online trading through 2011.

Related Research Documents

itemFull Service Brokerages: Stop Neglecting The Net

September 13, 2006, Trends

itemThe Generations Of Financial Services Consumers

May 8, 2006, Trends

itemWhy The Mass Affluent Matter

June 10, 2005, Trends

Find Documents In Related Categories

This document falls under the following categories. Click on a link below to find similar documents.

Analyst: Bill Doyle
Technology: eBusiness/eCommerce, IT Adoption, IT Spending & Budgeting
Industry: Consumer Financial Services, eBusiness/eCommerce Adoption, eBusiness/eCommerce Forecasts, Financial Services, Financial Services Customer Experience, Financial Services Marketing, Investments, Online Financial Products & Services
Special Feature: Forecasts
Geography: North America
Archived Teleconference:
Delivering Great Customer Experiences: Highlights Of the Industry Keynote Presentations At Forrester's Financial Services Forum For Marketing And Strategy Professionals 2008
Original air date: Wednesday, September 10, 2008

Special Features

1 Forecast

Research on future technology trends or innovation

Also in this series:
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Ratings and Comments
Rating: 10 out of 10
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