For Business Process & Applications Professionals (Length: 6 pages)

December 22, 2006

D&B Is A Contender For Customer Hubs

The Forrester Wave™ Vendor Summary, Q4 2006

by R "Ray" Wang

with Eric G. Brown, Ian Schuler, Emily Van Metre


Executive Summary (This is a document excerpt)

Although best-known for its hosted services and leading business data, multibillion-dollar Dun & Bradstreet also provides an on-site customer hub solution. The product comes with implementation services and automatic monthly refreshes of D&B data made possible through D&B's DUNSRight Quality Assurance Process, making it best-suited for companies that are light on IT resources and primarily interested in matching their own B2B data against D&B's gold standard. D&B's lucrative position as a hosted service and data provider means that it is more likely to invest in deeper integration to its own services than best-in-class on-site features. Hence, D&B offers a solid product optimized for its own B2B data. The solution does not offer vertical industry versions or support much extensibility, making it most appropriate for companies that want to compare their data to D&B data rather than create or manage new "best source of truth" information.

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This document falls under the following categories. Click on a link below to find similar documents.

Technology: Application Development, Customer Relationship Management, Data Quality, Information & Knowledge Management, Marketing & Advertising, Marketing Automation, Master Data Management, Packaged Applications
Geography: Asia Pacific, Europe, North America

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This scorecard summary is featured in:

The Forrester Wave™: Customer Hubs, Q4 2006


View vendor summaries for other vendors in this Forrester Wave: Dun & Bradstreet, IBM, Initiate Systems, Oracle, Oracle-Siebel, Purisma, SAP, Siperian, and VisionWare



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