Executive Summary (This is a document excerpt)

WebSphere Customer Center epitomizes the customer hub and ranks as a Leader in the Q4 2006 Forrester Wave evaluation of customer hubs. IBM leads or is among the top three for most current offering categories. In addition, Forrester believes that IBM executes on the best overall strategy for customer hubs. Relationships with Acxiom, Trillium, and Firstlogic augment its integration to IBM Quality Stage and IBM Entity Analytics for data quality processing. Strong system integrator support delivers scarce skill resources to customers implementing customer hubs. The company remains best-suited to high-volume B2C implementations in industries like financial services, telecommunications, and retail, but it has shown success in the B2B market as a result of a recent wins at a large manufacturing and defense company and healthcare customer. Overall, IBM represents a strong fit for committed, heterogeneous deployments.

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