Executive Summary (This is a document excerpt)

Top Indian firms — Infosys, Tata Consultancy Services (TCS), and Wipro — are at a strategy crossroad. Formerly undifferentiated low-cost body shops, these firms have built their own separate strategies. Wipro is continuing to focus on new ways to cut costs via efficiency boosters and low-cost labor. Infosys has placed the bet to continue leveraging the Indian cost model, while going head-to-head with the likes of Accenture. TCS will continue to leverage its size and global-delivery foot print. Evolving differentiation and concerted efforts on quality and cost reduction by the top three Indian firms will mean further marginalization of midsized and small Indian vendors, and the multinational IT providers will face continued pricing and process upgrade pressure.

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