For Information & Knowledge Management Professionals (Length: 13 pages)

January 17, 2007

Webcasting Grabs Corporate Attention

by Claire Schooley

with Kyle McNabb, Colin Teubner, Shelby Semmes

Executive Summary (This is a document excerpt)

Webcasts enable organizations to reach a broad audience to gain maximum exposure and drive revenue generation. These one-to-many streamed events — live or on-demand — impact internal and external audiences. Large companies that have robust technology infrastructure, a history of installed versus outsourced applications, and that conduct more than three or four internal/external Webcasts a week should employ on-premise solutions. Those organizations that are occasional users or do not want the technical responsibilities should select a service or hosted model.

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TABLE OF CONTENTS

NOTES & RESOURCES

itemWebcasts Provide A Rich Medium Of Communication

itemWebcasts Support Live And On-Demand Communications

itemWebcasts Meet Specific Business Needs

itemOn-Premise Use Requires Infrastructure And Technology

itemDon't Confuse Webcasting With Web Conferencing

itemOrganizations Must Choose Between Hosted And On-Premise Solutions

itemLarge Employee Size And Many Internal Events Dictate On-Premise Vendor Technologies

itemService-Based Vendors Help Those With Numerous, Large Customer-Facing Live Events

recommendations

itemUse Webcasts To Get The Message Out To Global Audiences

WHAT IT MEANS

itemA New Culture Will Embrace Webcasts As An Expected Online Resource

itemSupplemental Material

Forrester interviewed 13 vendors: Accordent Technologies, Adobe Systems, Avacast, Interactive Video Technologies (IVT), Media Publisher, ON24, Online Video Service, Reflect Systems, Sonic Foundry, Streamlogics, TalkPoint Communications, Vcall, and Vodium.

Related Research Documents

itemB2B Marketing Needs A Makeover — Now

August 2, 2006, Trends

itemWeb Conferencing And Webcasting . . . What's The Difference?

October 11, 2005, Tech Choices

itemGet Ready: The Millennials Are Coming!

September 30, 2005, Trends

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Analyst: Claire Schooley
Technology: Enterprise Collaboration, Information & Knowledge Management
Geography: Asia Pacific, Europe, North America
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