For Information & Knowledge Management Professionals (Length: 13 pages)

Executive Summary (This is a document excerpt)

Webcasts enable organizations to reach a broad audience to gain maximum exposure and drive revenue generation. These one-to-many streamed events — live or on-demand — impact internal and external audiences. Large companies that have robust technology infrastructure, a history of installed versus outsourced applications, and that conduct more than three or four internal/external Webcasts a week should employ on-premise solutions. Those organizations that are occasional users or do not want the technical responsibilities should select a service or hosted model.