(Length: 12 pages)
January 3, 2007
Over The Top: The Path To Internet-Delivered TV
Devices, Economics, And Interface Obstacles Will Slow This Transition
by Josh Bernoff
with Maribel D. Lopez, Charles S. Golvin, Alyssa L. Baer
Executive Summary (This is a document excerpt)
Now that so much video is available online, television executives are asking if future TV programming will be delivered over the Internet, bypassing today's traditional cable and satellite providers. This idea, known as "over-the-top TV," faces four obstacles: lack of Internet connections to TV sets, bandwidth-limited video quality, lack of business models, and the challenge of navigating through thousands of video programs. All of these are on the way to being solved, but, even so, it will take at least five years before over-the-top TV can compete at all with cable or satellite.
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NOTES & RESOURCES |
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WHAT IT MEANS
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Forrester conducted briefings and interviews with companies involved in the delivery of over-the-top TV, including Apple Computer, AT&T, Cisco Systems, Digeo, HP, Microsoft, and Verizon. This research is also based on conversations and inquiries with broadcast networks, cable networks, cable operators, and advertisers over the past 12 months. Related Research Document
September 13, 2005, Best Practices |
What Is Over-The-Top TV?
Over-The-Top Needs New Devices To Deliver Video To TV SetsFind Documents In Related Categories |
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Original air date: Thursday, June 05, 2008
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Ratings and Comments
Rating:
  out of 10based on 6 ratings across all roles. |
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